Shelby, MI – Peterson Brands, LLC, a leading provider of high-quality fruit and vegetable beverages, is pleased to announce the acquisition of Tropical Paradise DBA Cool Tropics, a preeminent and popular brand known for its K-12 presence with its nutritious and refreshing fruit and vegetable-based beverages. This acquisition marks a significant step in Peterson Brands’ commitment to expanding its innovative beverage portfolio and strengthening its presence in the school and foodservice markets.
Cool Tropics has built a strong reputation for delivering fruit-first, better-for-you beverages that meet the needs of health-conscious consumers. By joining Peterson Brands, Cool Tropics will benefit from enhanced production capabilities, expanded distribution, and continued innovation in the fruit and vegetable-based beverage industry.
“We are excited to welcome Cool Tropics to the Peterson Brands family,” said Aaron Peterson, CEO of Peterson Brands. “Their commitment to providing great-tasting, nutritious beverages aligns perfectly with our mission. This acquisition allows us to expand our reach and continue delivering high-quality, fruit and vegetable-based products to schools, foodservice providers, and consumers nationwide.”
With this acquisition, Peterson Brands will leverage its expertise in fruit processing and beverage innovation to further develop the Cool Tropics brand, ensuring its continued growth and success.
Frank Massabni, CEO of Cool Tropics, expressed enthusiasm about the partnership, stating, “This acquisition marks an exciting new chapter for Cool Tropics. In Peterson Brands, we have found the perfect partner to build on our 31-year legacy in our beloved K-12 community, expanding our brand and presence. From the people, culture, and systems, Peterson Brands will take Cool Tropics to new heights leveraging their unique farm-to-table and farm-to-school capabilities.”
Peterson Brands remains dedicated to quality, sustainability, and innovation. The addition of Cool Tropics strengthens its position as a leader in the fruit and vegetable-based beverage industry while maintaining its commitment to customer satisfaction and community impact.
For more information about Peterson Brands, visit www.petersonbrands.com. To learn more about Cool Tropics, visit www.cool-tropics.com.